How to Make More Money: Terry and Julie

Spinning His Wheels?

"I lost my job back in January. I did not see it coming," Terry says.

"I recently lost my job as well. I was thinking, oh, my God, what are we going to do? How are we going to pay our bills?" says Terry's wife, Julie.

"I thought, no problem. I'll get another job with my experience. The last three months, I sent my résumé out over 100 times, and I've only had three interviews," Terry says. "You wonder, did anyone even see my résumé?"

"I tell him, don't just go online, go out, get your face seen," Julie says. "I don't feel that he's doing everything that he could do to find work."

[AD]"I spend an average of four hours every morning looking for a job. I'll take a little break from it, and I'll hang out with my son, Isaac," Terry admits. "I do find myself watching more TV than I used to. I admit I do not look for a job every single day."

"We're barely keeping our heads above water. We're living off of our credit cards," Julie says. "We're charging groceries, anything that we need, basically."


"Currently, we owe over $50,000 in credit card debt," Terry says. "I do not know how to turn all of this around."

"If we don't get help, we could very possibly be homeless," Julie says.

Joining the discussion is Tony Beshara, who has been recognized as the number one placement and recruitment specialist in the U.S. by the Fordyce Letter. Tony is also the author of The Job Search Solution.

 

Terry tells Dr. Phil he primarily searches for jobs on the Internet job boards.


Dr. Phil asks Tony, "Talk to us about this job search on the Internet, posting your résumés on the Internet, that sort of thing. Does this work?"

"Five percent of the time," he says. "That's the best statistic. Two percent is really what is normally stated that people get actual jobs over the Internet."

"Why does it only work two percent of the time?"

[AD]"Because you're sending your résumé and so are 300 other people," Tony says. "You're sitting there, thinking, I'm qualified for this job. People don't buy that way. There are 7.5 million companies in the United States. Ninety-eight percent of them are fewer than 100 people. They don't hire people over the Internet. They hire people who come in and say, ‘Hi. I'm here. You need to hire me, and here's why.'"

Dr. Phil reviews Tony's tip for how to find a job:

- Make looking for a job a job itself
- Don't limit yourself to searching online
- Call every person you know, every contact you have
- Create a résumé that sells you
- Call potential employers
- Be prepared to talk to a lot of people
- Make a quick, to-the-point presentation of yourself
- Sell yourself in an interview

"You say your job is finding a job, right?" Dr. Phil asks.

"You've got to develop a system of looking for a job," he says.

"You say, 'Don't limit yourself to online searching,' and the next point is 'Call every person you know, every contact you have,'" Dr. Phil says.

"And I mean everybody: your in-laws, your outlaws, your cousins, your mother, your mother's friends. If people focus on it, they can literally sit down and talk about hundreds of people they can call, and the important thing is don't just do it once, do it every 30, 60, 90 days," he says. "You might call these people four or five times. You ask them for permission, that's how you find a job."

[AD]"And Tony says you've got to create a résumé that sells. You need to call people who can actually give you a job. Are you doing anything like that at all?" Dr. Phil asks Jerry.

"Me, personally? No, I'm not," he says.

"Have you gotten lazy?"

"Yeah, absolutely. I've been lazy," he admits.

"Because what happens is, if you're not in harness, when you're not working, it's awful easy to get used to those house slippers," Dr. Phil says.

Tony Beshara puts Terry's interviewing skills to the test. Afterward, Tony shares his impressions.

"The biggest mistake in the interviewing process is that candidates forget to sell themselves. I can't tell you the number of times that I've seen candidates go into interviews having done no research about the company they're interviewing with," Tony says. "Another big mistake is candidates talk about what they've done in the past and stories about where they've been, but they don't really sell features, advantages and benefits. And one of the biggest mistakes that Terry made is that he had cologne on " Ugh! It was on my hand when I was through shaking it. It was awful. This is an interview, not a date! There are some of my clients who would be interested in hiring Terry, but not if he interviews the way he did today."

[AD]Dr. Phil asks Tony, "What did he do so bad in this interview, specifically?"


"Well, first of all, he didn't sell a structured interview on what makes Terry good," Tony says. He gives an example. "‘The last place I was at: I doubled their sales. I increased the bottom line 52 percent.' He didn't give any specifics as to what he had done for the other people. Look, all employers want to know is, ‘What are you going to do for me?' And the way you communicate that is, ‘This is what I've done for others.' But you need to know that going in."

Dr. Phil goes over the biggest résumé mistakes Tony says people make:

- Writing the wrong content
- Distracting formats
- Using a one-size-fits-all approach
- Having a résumé that is too long
- Not showing performance
- Errors in objectives, dates, titles and other basics

"Number one, writing the wrong content. What do you mean?" Dr. Phil asks.

"They write content that means something to them instead of to a prospective employer. So you've got the résumé, and they look at it, and the employer doesn't know what the heck they've written. Their titles are all wrong. It's got to mean something to the person you are writing it to, not you," Tony says.

"Distracting formats. What does that mean?"

"Fonts, and garbage, and colors and big, full pages of nothing but objectives, the average of which gets read in 10 seconds," he says. "They want to know what have you done, whom have you worked for and how successful you were, and if that doesn't hit them right in the mouth, they throw it away."

Tony says there is no need for an objective on most résumés. "I don't recommend it, unless you're in a very narrow specific kind of technology or engineering, something where you've customized the résumé to the particular job, but for the most part, get that off of there," he says. 

Pointing out Terry's résumé, Tony says he needs to revise his qualifications. "Those qualifications are junk. You have on there things like ‘team player, adaptable, integrity.' I mean, of course, what are you going to put on a résumé, ‘I don't have integrity'? I mean, that's ridiculous. It's junk. You describe your jobs. You don't say, ‘This is what I did. This is how successful we were.' And you told me in the interview that you were able to increase their business by 42 percent. You don't have that on there."

[AD]"It basically doesn't tell us anything about him," Dr. Phil says.

Tony agrees. "If you get a résumé like that, you're going to pitch it. You're just not going to pay much attention."

"What he's saying is you couldn't get hired with that, that nobody's going to read it," Dr. Phil tells Terry. "That means you've been spinning your wheels."