The Creator
"I grew up in Singapore, and I was very shy, very nerdy," says Brandon, creator of "When I was at MIT, I was looking at all these beautiful girls dating the guys I wanted to be. My inspiration for starting is really to be able to meet beautiful girls more effectively. A sugar daddy comes with the power of wealth, and success and confidence. For the younger girls, power and wealth are very important factors.

"I am taken aback when some legal expert calls me a pimp," he says. "That is definitely shocking to me. I am a pimp of brutal honesty. I believe that relationships should be two ways, and if people can communicate that up front, then relationships would be [happier]. For a guy who wants to be a sugar daddy, is an exciting place to be."

Brandon joins the discussion, along with Sunny Hostin, CNN legal analyst and former federal prosecutor. Sunny vehemently disagrees with Brandon. She says Brandon exploits women for money and his site is new age prostitution. She tells the sugar babies, "He's a web pimp. He's the pimp that you really need to be concerned about. You need to be concerned about this because he is educated, he went to MIT, and he is exploiting you, ladies, and it's unfortunate that you don't even realize it, and that is why I think we need to be concerned about this."

Brandon denies that he's a pimp. "A pimp beats up the women, a pimp takes a cut of what they make. These women, none of them think they're prostitutes, none of them think they're hookers."

[AD]"That's why you're scary," Sunny tells him, "because you've convinced them that they're not prostituting, and they are. And Kristen," she says, turning to the young woman, "forget about law school. You can't pass the character exam. You'd have to admit to doing this kind of thing, and it is illegal!"

"How is it prostitution if I'm not sleeping with them?" Kristen asks.

"You are sleeping with some of them. You think these men are giving you money for your happiness? They're not. They're giving you money for sex," Sunny says. "And in a sting operation, which is something that federal prosecutors do, the minute you exchange money for sex, money for gifts, you're prostituting yourself."
Brandon argues with Sunny that his site is not prostitution because people aren't exchanging money for sex. "But at the same time, is a tool. It can be used positively by a lot of women to achieve your goals, meeting wealthy, generous men who will spoil them. There's nothing wrong with that. It can also be misused by some people to do exactly what Sunny says," he says.

Dr. Phil challenges Brandon with actual posts on his website.

"The law hasn't caught up with this yet, but it will," Sunny says. "It will. And that really is the bottom line. Legally, I think it is very close to the line of prostitution."

"No, I'm dating wealthy men who like to take me out," Kristen argues.

"If I was a prosecutor, I would prosecute this case in a minute," Sunny tells Dr. Phil.

"We live in a digital age," Dr. Phil tells the women, "and once you're on the Internet, it's there forever. There is no delete button. You can find this forever. And every time you go to get a job, or get some kind of credit reference, or security check, or sit for a bar exam, then they can go Google you and pull up every thing you have ever put on the Internet " not what's been put out there, but what you have put out there yourself … Do you get that you can never un-ring this bell, that this can come back to haunt you and bite you?"

[AD]Kristen says, "I'm not concerned because who knows? Maybe I'm going to meet an amazing millionaire, and then I'm going to marry him, and why do I care about trying to get a job or trying to get credit, because I have my life set out for me."

Dr. Phil questions if she thinks her fantasy guy will bring her home to meet his mother. "He's going to take you home to Mom and say, ‘You know what? I've been paying her $5,000 a month for six months, and I think she's a good buy, Mom'?"