Cole and her husband, Eddie, have one income and five children ages 7 months to 6 years, including 2-year-old twins. The couple says they want the best for their family, but that sometimes comes with a hefty price.


“It’s a real struggle because the best products are so expensive,” says the busy mom.

"You shouldn't have to choose between what’s best for your baby and what’s best for your budget," Dr. Phil says to Cole. He introduces her to Hello Bello, a new line of products that are healthy for babies and children -- and affordable, too. 


With shampoo and body wash, lotions, diapers (available in sizes newborn through toddler), baby wipes, laundry detergent and more, Hello Bello offers premium baby products made with plant-based ingredients and organic botanicals. 

The entire Hello Bello line is available now at Walmart stores, and at

Hello Bello was founded by celebrity couple and parents Kristen Bell and Dax Shepard, in partnership with Jay McGraw.