At 19, Christian has 199,000 followers on Instagram and has a YouTube vlog. He says his whole life has revolved around gaining stardom on social media.

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“Everything I do relies on what people think,” says the Instagram star, adding that he tends to “switch personalities” based on trends.

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“If they’re vegan, I’m vegan. If they’re a feminist, I’m a feminist,” he says. Christian says he’s into brand names, designer fashion, and has even sought out jobs – and quit them, based on what was popular at the time.

Christian, who started marketing himself online at age 12, says he’s completely lost his identity and is now losing followers because he’s gone through so many online personalities.

“I’m basically left with an entire following that doesn’t like me because I’m constantly switching who I am,” he says.

In the video above, Christian says he feels like he’s constructed his “own personal hell,” but claims he doesn’t know what else to do. Does he say he’s ready to unplug?

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