Matt says he feels no shame for making his daughter walk to school in 36 degree weather as punishment for bullying other children.

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“She needed to learn that not everything is a right. There are a lot of things in life that are a privilege,” he says.

Matt filmed his daughter walking and posted it online. The video received 20 million views, but he insists he did not humiliate his daughter, as some critics are claiming.

WATCH: Father Who Made Son Run To School In The Rain As Punishment Speaks Out

“I did not make her do anything other than walk to school,” he says. “As a father, I have absolutely no regrets and would 100 percent do it again.”

What does Dr. Phil think of this discipline tactic? Hear his response in the video above. And, hear from another father, Bryan, who made his son run to school in the rain as punishment.

On Thursday’s episode of Dr. Phil, experts weigh in on the controversial issue of “parental humiliation.” Check here to see where you can watch.

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'I Am All For A Good Old Ass Whoopin,' Says A Father Who Posted About It Online