At one time or another, everyone wonders what it’s like to be famous.

Brett, a young man from New York City, says it feels like anyone can achieve fame in today’s world, so he wanted to see if that was true. He put together a team of people including a fake assistant, fake entourage and fake bodyguards to follow him, with a camera crew in tow to film every second, to see if he could achieve fame by tricking people into thinking he was famous.

Watch the video above to see how people reacted as he walked around Times Square.