How many times have people planned a certain outcome that never took place? They thought something was going to come to pass, and then it didn't. Or, what about leaders who had two different speeches written and gave one, not the other.
 
Jeffrey Nussbaum, author and former presidential speechwriter, does an analysis of this history in his new book, Undelivered. He joins Dr. Phil on the Phil in the Blanks podcast to discuss never heard speeches from history. Plus, hear what he says are five elements that are found in every persuasive speech, how to get people’s attention up front, and more.
 

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